KBC-4

IDEA Cellular, the pan-Indian mobile operator with more than 68 million subscribers nationwide, announced today that telecommunications will be a partner and sponsor for the game’s most popular Indian TV show ever on television, ‘Kaun Banega Crorepati “(KBC) this year!

The popular program will be hosted by superstar Amitabh Bachchan is’ powered by ‘Idea, as the leading pan-India mobile operator has obtained the “rights Telecom Partner’ of the show.

KBC SMS and telephone lines, driven by Idea Cellular, has announced open to all Indian citizens, residing in India and 18 years or more to enroll in the program. The first seven questions of KBC will open to the public’s response to the August 9 20:59:59 Hrs.

In addition subscribers idea across the country have access to ‘Idea Pass’ to enroll in the program. An exclusive offer for subscribers Idea, “Idea Pass’ will allow users to register for five days, between 21:00:00 pm on August 11, 2010 until 20:59: 59 Hours on August 16, 2010, in addition general date of registration. When accessing through Pass Idea, Idea subscribers need to respond to five questions exclusively to KBC in the IVR by dialing specially designed ’55456 ‘(Add ’01-04′ by the response options AD. For example. ’5545601 ‘for’ A ‘). Idea subscribers can also SMS your answer to short code 55 456.

Fee:
IVR – Calling 5545601/02/03/04 and saying “KBC”
Charges – Rs.3/min
Languages – English and Hindi

SMS – Sending SMS in the form below KBC
KBCAnswer option [input A / B / C / D] Genre [input as M or F] Age [In two whole numbers with no space]
Ex: 34 AM KBC
Charges – Rs.3/SMS

According to Ms. Anupama Ahluwalia, vice president – Marketing, IDEA Cellular Ltd., “association of ideas with Kaun Banega Crorepati is an important milestone in our brand building and customer initiatives will marry this year. The alliance will provide more than 68 million subscribers Idea one additional gateway opportunity to be a ‘Crorepati’, by the simple use of the network, while the idea of responding to questions from Kaun Banega Crorepati. We have created special lines to accommodate the millions of people call and give them an opportunity to realize their dreams through this show unique. ”

Idea has also reached an agreement with KBC to guarantee the unique brand visibility during the show. “Tune Idea’s signature will be heard whenever the contestant on the Hot Seat asks a friend through the line of life -” Phone a friend ‘. KBC host and the voice of Amitabh Bachchan Quiz Master will be heard on the idea of IVR and is also available for download as a Marker of tones.

IDEA Cellular is also planning to launch a series of special packages and VAS KBC KBC Game Idea exclusively to subscribers. The new initiatives will be extended gradually over the accumulation period and after the show goes on air in October 2010.

Amitabh Bachchan will celebrate its 68th birthday with Kaun Banega Crorepati 4. The fourth season of the reality show will start from October 11, which is the birthday of Great Buenos

The KBC 4 phone lines opened on Saturday for registration and received a great response. Big B writes about it on Twitter, “the lines of KBC has just opened at 9 pm EST and Sony just rang to inform me that had 1.5 lakh sms in the first 5 minutes.! Phone calls compiled 2 B !

“Oh Boy! This is scary! Need to go back and start to try to deliver what these numbers indicate, and we hope! KBC that sweety!” Amitabh Tweets.

However, it is not only October 11 is important. August 2, considered as a second birthday Big B, as he returned from hospital after suffering a serious injury during the “session Coolie” and therefore has a new life was the day that four telephone lines open KBC . Big B children can not forget this special day and both Shweta Nanda and Abhishek Bachchan wanted his father on Twitter.